The Creative Corporation
In every single speech I make, I say Toyota, not Google or Apple, is the single best example of the creative company. Nearly 15 years ago, I wrote a book on this with Martin Kenney. James Surowiecki...
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500-Page Manual Needed
As originally published in BusinessWeek, this is the third installment in a series about decision-making and design. Part One. Part Two. Because companies are hierarchical, decision-makers tend to put...
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Daring to Change Design
As originally published in BusinessWeek, this is the fourth installment in a series about decision-making and design. Part One. Part Two. Part Three. Without Apple’s willingness to keep modifying and...
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Class and Entrepreneurship
We all know the power of an Apple or a Google to create new business models and generate massive new wealth. But, long ago, the great economist Joseph Schumpeter argued that the formation of new...
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Apple and the Creative Class
A headline on the Wall Street Journal’s Digits blog blasts: “Can Apple Maintain Status as Religion of the ‘Creative Class’?” Apple’s core following has traditionally been the creative class. They are...
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